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Our Story

Whimsy boutique carries a thoughtfully selected collection of distinctive and on-trend children's clothing for girls and boys, plus unique decor and gifts for every occasion! We focus on fan-favorite and specialty brands with features like incredible fabrics, sustainable practices and handmade craftsmanship. You won't find many of our brands anywhere else in the northland. See our brand list below!

Whimsy is located in Duluth's Historic Fitger's Shopping Complex. Our sweet little shop was born from owner, Alyssa's own obsession with adorable and sweet clothing for her three children. Once she discovered that adorable, beautiful, and well-made children's clothing was out there- there was no turning back. She knew she had to find a way to make her favorite brands available right here in Duluth- and Whimsy was born!

Thoughtfully curated pieces from designers & brands we love.

Below is a list of some of the brands that we carry. In addition to popular designer brands, we offer specialty, one-of-a-kind, and handmade items you can't find anywhere else. There are always new and unique products being added to the shop- so stop down!

  • Angel Dear

  • Kickee Pants

  • Posh Peanut

  • Mayoral

  • Magnetic Me

  • Ruffle Butts

  • Nancy's Knitting

  • Strawberry Ice Goods

  • Sweetpea & Co.

  • Three Sisters Studio

  • Milkbarn

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